| Customer Or
Client? The most
important thing you need to know when working with a real
estate licensee is whether you are a client or customer.
A licensee owes certain duties to a client that are
different from the services in licensee performs for a
customer.
Agent And Client
An agent is a person who
acts for or represents you in negotiations with other
parties. The client or principal is the person
the agent represents. The licensee when acting as an
agent must loyally represent the best interest of the
client by placing the interest of the client ahead of the
interest of any other party. In a real estate
transaction, when a real estate salesperson is employed
as an agent, the salesperson is obligated to negotiate
the best price and terms for his or her client.
What Is A Customer?
 |
A
customer is a person who is provided services by a real
estate broker, but who is not a client of the broker. In
this case, the real estate licensee is not acting as an
agent. The actual services you receive from a real estate
broker depend on the arrangement that is established between
you and the licensee. The different types of real estate
agreements are described below.
There
are basically three types of real estate brokerage relationships
that can be established between the consumer and a real estate
licensee: Single agency, limited consensual dual
agency, and a transaction brokerage arrangement. |
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